**New-Line** is a Canadian company founded in 1972 that specializes in the distribution of industrial hoses, fittings, and accessories. It serves a broad customer base including resale distributors, dealers, original equipment manufacturers (OEMs), and maintenance, repair, and operations (MRO) clients across numerous industries in North America. These industries cover automotive, agriculture, biotech, construction, environmental, food processing, forestry, fire protection, HVAC, manufacturing, marine, mining, petro-chemical processing, transportation, and technology sectors, among others[1][6]. From its inception, New-Line has focused on reliability and quality, not only in its products but also in its customer service and operational structure. The company sources products globally from leading manufacturers compliant with industry standards such as API, ISO, DIN, CGA, CE, FDA, 3A, NSF, RMA, SAE, and EN. This ensures that customers receive high-quality, certified components essential to their operations. With large volume purchasing, New-Line offers competitive and consistent pricing, regularly reviewing costs and efficiencies to maintain this balance[1]. New-Line has invested heavily in state-of-the-art technology to enhance operational efficiency and customer service, reflecting its commitment to continuous improvement and innovation in business processes[1]. Headquartered in Surrey, British Columbia, the company employs around 150 people and reports revenues of approximately $42.2 million, indicating a stable mid-sized industrial distributor presence in the market[6]. Notable aspects of New-Line include its extensive industry reach, commitment to quality and compliance, and a customer-centric approach focused on pricing stability and reliable supply chain management. Its long history and adaptation to technological advances position it as a significant player in the industrial hose and fittings distribution sector. The company’s broad product range and comprehensive service model make it vital in the "industry flows through us" ethos it promotes, emphasizing its integral role in many industrial supply chains throughout North America[1][6].